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A 10 second hair color finder in test in Germany.
November 2, 2018
By: TOM BRANNA
Editor
Henkel Beauty Care's new Choicify mobile consultation program makes it easier for consumers to find the right hair color at the point of sale. Billed as a 10-second hair color finder, Choicify can be used directly at the hair coloration shelf on any smartphone using a QR code or a NFC chip reader (Near Field Communication for contactless data exchange). The program is in test in Germany and is even compatible with other hair care brands. The wide range of hair colors on displ...
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